Multi-channel Easter campaign for a chicken brand with personality

The client approached us with a challenge: increase brand awareness in the category whilst ensuring The Bare Bird’s premium antibiotic-free chicken was top of mind this Easter. Working with the creative director, we ideated three directions that featured the brand’s iconic bird character and a clear CTA to drive consumer purchases in this crucial festive period.

I was responsible for visualising three different design directions and adapting them to 42 paid media and OOH assets. As there were a wide range of dimensions, I liaised with the client and the creative director to ensure all outputs achieved a delicate balance of being accurate and creative.