Website refresh for the leading authority on ethical fashion

Good On You is the global authority on ethical fashion, known for their comprehensive directory of ratings that power more informed shopping choices. I was brought onboard as a UX consultant in the refresh of their website. The aim was to preserve the minimalist brand aesthetic without compromising the ease of use.

I began with an audit of existing pages with a focus on user experience, before producing layout prototypes for user testing. Working with the Head of Product, I explored extensive prototyping interactions in Figma to discern the subtle details that affect users. The final changes were applied across mobile and desktop touchpoints including the home page, about page and fashion directory.